M/s Shri Balaji Enterprises

About PHAAG

We are manufacturers and exporters of hand made 100% Cotton Hand Block Printed Made ups since from 1989. We are based in Jaipur, also known as the Pink City which is popular for its rich culture. The product we deal in is heritage ‘Sanganeri’ hand block print which is famous all over the world. The word PHAAG means a celebration & festival of colours and joy. We have been dedicated to providing the best quality of hand block printed materials to our customers in various countries. In this age, where old traditions and skills seem to be fading away, PHAAG works hard to protect them and proves what can be done when skill is combined with hard work. Using the knowledge and techniques that have been created and passed along to us by our ancestors, we bring them to you with the excitement of new age prints. Throughout the year, PHAAG works on exciting new designs and ideas to provide you with our best work.

About BLOCK PRINTING

Hand block printing, a craft handed down through generations is in the forefront of the fashion scene today. India has been renowned for its printed and dyed cotton cloth since the 12th century and the creative processes flourished as the fabric received royal patronage. The states of Rajasthan are particularly renowned for manufacturing and exporting magnificent printed cotton fabrics, made ups etc.
Block printing is an old cultural tradition that has been kept alive in villages through Rajasthan. Not only is this tradition an integral part of Rajasthan’s culture, it also provides sustainable livelihood to local workers and their families. The wood-blocks are hand carved in elaborate designs and each colour is printed with a different block.
Colours used for printing are produced from nontoxic chemical. These dyes are sustainable and are resistant to washing. Block printed textiles reflect the touch of human hands and skilled craftsmanship. They represent a heritage craft which needs to be protected and appreciated, an aim which “PHAAG” relentlessly works towards.